全職
大學、碩士
面議（經常性薪資達 4 萬元或以上）
1. Conduct annual marketing strategy with customer insight analysis which is in line with business KPI. Landed by:
- Branding Campaign
- Point collection (Character, endorser and premium selection)
- Promotion driven activation.
- Seasonal Category Focus & Festival engagement
- OMO Marketing program
2. Lead Advertising Agency for Creativity, TVCF and KV development.
3. Lead marketing sections for a 360-degree communication across touch points, to reach different TA. From mass (TV/OTV, Store) to targeted (Digital/Member) communication.
4. Expand network via alike partnership building to recruit new as well as strengthening loyalty. Including payment (bank, mobile payment), cross-merchant collaboration and high-relevant government agencies.
5. Track campaign result to ensure expectation will be on-time in full.
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